We have all heard about the brands Disney, Apple, etc., but are not very familiar with the history of their creation. Our top ten includes famous brands that occupy the lion's share of the market in their segment. They are so firmly entrenched in our life that we cannot imagine it without these brands.
Apple phones are used all over the world, modern people do not even want to buy a phone of a different brand. But is the technique of the American corporation so good?
The reviews of people who compared the Apple laptop to others say that they are no different from others, it's all about the untwisted brand. But we still make our choice in favor of famous brands - as it seems to us, time-tested, more reliable.
In the list you can find brief information about the most famous brands in the world. Whether you should pay attention to the untwisted goods upon purchase or try a new one is up to you.
10. Amazon
Industry: trading floor. It was founded in 1994.
The largest trading platform in the world Amazon began its history with a small garage - in it then (it was 1994) there were only a couple of computers.
The founder of the company - Jeff Bezos, shows by his example how zeal and idea can lead to great success.
At first it was intended to sell only books, and the first one for programming was sold in 1995. There were no online stores at that time, so Amazon became a pioneer in this area.
Today you can find anything on Amazon, by the way, the company logo reflects the brand’s policy - the arrow points to Z, which means: “Here you can find everything from A to Z».
9. IBM
Industry: IT corporation. It was founded in 1911.
Ibm - An American company, the world's largest manufacturer, supplier of hardware and software.
The start of the corporation was laid by Herman Hollerith (inventor and distinguished engineer) in 1896. He worked as a statistician at the Bureau of the Census of America.
Once Herman designed and patented a machine that could work with punch cards, reading information from them - a tabulator.
During World War II, the enterprise produced small arms, and in 1950 the computerized missile defense system SAGE was created.
The company is the first creator of the Mark 1 computer, it has developed floppy disks, Saber airline reservation system, etc.
8. Disney
Industry: entertainment. The company was founded in 1923.
Everyone knows about the Disney brand - it brings real happiness to adults and children! Walt Disney is an example of a man who was able to realize the "American dream".
The artist and the animator was born into a very poor family, at the age of 7 Walt drew a neighbor's horse and for this he received 5 cents from his neighbor. At that time, he still had no idea that he would create a successful company, which later became the world multimedia empire ...
The company was founded in 1923 by the Walt and Roy Disney brothers, as a small animation studio, today it is the largest Hollywood studio, the owner of amusement parks, broadcasting networks.
Walt Disney is a good storyteller, he once said: “To do the impossible has its own charm". It’s hard to disagree.
7. Coca-Cola
Industry: food company. It was founded in 1892.
Coca cola - This is the most popular soft drink on the whole planet! Even if you rarely use it, it’s always at the hearing.
The drink arose in 1886, its creator is a pharmacist named John Stith, and the name was invented by his friend and Frank Robertson. He became his taster and assistant. He liked the taste, and Frank advised his friend to sign a contract with the then-large pharmacy Jacobs ’Pharmacy.
Initially, the drink was used as a “treatment for nervous disorders,” and was sold at a Jacobs pharmacy at a price of 5 cents per glass.
Interesting fact: Today, the drink is sold in more than 200 countries. The Coca-Cola truck ad was coined to become a symbol of the Christmas holidays. When the advertising starts with a holiday caravan, it means that very soon the New Year will come. Advertising raises the mood and causes a sense of magic.
6. McDonald’s
Industry: fast food chain. It was founded in 1940.
The story of the famous Mcdonald’s It began with a small restaurant in the town of San Bernardino, founded in 1940, which was opened by the MacDonald brothers - Maurice and Richard.
The menu was quite simplified, it included: cheeseburgers, hamburgers, french fries, etc.
The development of McDonald’s was significantly influenced by Ray Kroc (you could even say that if the brothers had not met him, their business would have stopped), who offered the brothers their help in the business.
He was struck by the restaurant’s work system and level of service, and, quickly evaluating the company's prospects, Krok firmly decided that the system should work around the world!
McDonald’s is now the largest chain of fast food restaurants.
Interesting fact: inside and outside the restaurant uses a special flavor that causes appetite.
5. Toyota
Industry: automotive corporation. It was founded in 1937.
Today, the Japanese company Toyota It is considered the world and largest car manufacturer. It is estimated that every 6 seconds a new car of this brand appears in the world.
The automobile department was opened by the son of Sakishi Toyoda, who invented the loom in 1924 - Kiyichiro Toyoda, who later brought Toyota brand to world fame.
Year of foundation of the company: 1937, its slogan: “Manage dream».
Interesting fact: in 1933, the management of a textile company decided to open a car manufacturing department.
4. Samsung
Industry: IT. The company was founded in 1938.
Consumers are very willing to choose products for themselves Samsung Korean company. It is engaged in the production of electronics, memory chips, semiconductors, etc. Speaking about the company's products, each implies a price-quality ratio.
Samsung’s main slogan is: “Imagine the possibilities».
For 80 years, from a small export company, Samsung has become a giant. Although the company is now engaged in the creation of technology, at the time of its foundation (1930) it had a completely different direction - the production of rice flour under the leadership of entrepreneur Lee Ben Chol. In 1969, Samsung made a breakthrough in the technical field.
3. Microsoft
Industry: proprietary software company. It was founded in 1975.
Thanks to Bill Gates, people have Windows, Microsoft Office, and others. The American company began under the leadership of 2 resourceful student friends - Bill and Paul Allen. They read an article on the Altair 8800 computer in Popular Electronics magazine.
In 75, friends created a joint venture called Microcomputer Software, but in 1983 Allen left the business.
Efficient and productive computer tools Microsoft anyone can use it; the company produces a large number of popular products.
2. Google
Industry: transnational corporation. It was founded in 1998.
Google Today it is so popular that the word “google” is used in every corner of the Earth, which means looking for the necessary information on the Internet.
First of all, everyone implies a search engine under Google, but, we can say that this is a real Sherlock Holmes with his card index! He easily knows where to find the information he needs.
The history of creation began in 1998, two students (founders) from Stanford University were engaged in solving the problem of searching in large data warehouses. At that time, the work of search engines was unsatisfactory, and the task of students was to improve them.
1. Apple
Industry: manufacturer of equipment. The company was founded in 1976.
Steve Jobs grew up surrounded by computer technology. In the Silicon Valley in California, where he lived, the boy showed a genuine interest in garages full of various appliances.
He grew up as an independent child, but he had problems at school. Steve did not want to study, and he was expelled from school. But later, Steve Jobs met a friend who later became the co-founder of Apple.
The successful entrepreneur Steve Jobs did not have a higher education, but this did not prevent him from entering the Forbes magazine's ranking of the youngest and richest Americans.
Today, Apple is the most popular brand in the world engaged in the production of computers, tablets, mobile phones, etc.